Sports & Apparel
How a Sports & Apparel Retailer Protected Market Share Against Aggressive Competitor Activity
James Patel
Senior Trading Manager
James oversees performance across key footwear categories including Nike, Adidas and New Balance. His team's success is measured by category revenue growth, market share and inventory performance.
The Challenge
Nike Air Force 1 had always been a top-performing product line.
However, the team noticed category performance beginning to soften despite strong brand demand.
Traditional analytics showed declining traffic and conversion but failed to explain why.
The team lacked visibility into competitor activity across search, pricing and digital shelf performance.
The Approach
Cuebee monitored:
- Product visibility across search
- Retailer pricing activity
- Promotion monitoring
- Competitor share of demand
- Product-level search trends
The platform revealed that Foot Locker had launched a series of promotional campaigns targeting high-intent Air Force 1 searches. At the same time, competitor visibility was increasing for product variants that were underrepresented.
Cuebee surfaced the competitive threats, quantified their impact and recommended actions to regain visibility.
The Results
Using Cuebee insights, the team was able to:
- Quickly identify where share loss was occurring
- Understand which competitors were benefiting
- Prioritise high-impact product pages
- Optimise pricing and promotional strategy
Rather than simply reacting to declining performance, they gained a clear understanding of what was driving the shift and how to respond.